Our
films: Copy of “a copy of bad copy”?
Worku Belachew
Would
there be another powerful instrument known to man which successfully
grab human attention like film?... It seems it does not yet exist.
Remember
your stay in a nearby cinema, either from your fresh memory or even
from your pervious old good movie going days. lights go off, mobile
phones are put on a silent mode
and no sidetalk. The
hall is designed professionally, and artfully so that it could not
either eco any kind of sound from the film being played or not to
allow noise from coming in. Imagine, the comforts the seats provide
too. Added to these are, the sound system, the big screen and all the
marvelous features in the movie which conform to the technological
order of the time— the light and sound effects, angle, costume,
cosmetics, etc. In such a way, human being attaches a great deal of
attention to the film other than anything around. A well feared and
respected king speaking in front of masses, or a known and
eloquently speaking priest may not enjoy such attention. Would they?
Coupled
with a skillful directing, and lifelike acting, no doubt film can
drive one out of their wits and can easily twist their minds to the
direction intended.
Hopefully,
the following story of a poor George may better amplify the power of
film in general. It is a story of George who did once a great
mistake, but might not have done same again. A trustworthy guy, also
a full professor in his academic life, told the story to this
writer. The writer was not told as a reporter, rather as a
student. That is why he is mute regarding the professor’s name.
“Once” the professor said, “I and George , as any youngster
would make, walked to a cinema in New York and enjoyed a Hollywood
best film of the time.” The film, aimed at portraying a mighty
America, brought them an ‘omnipotent’ star who lift his
opponents high, like a tiny mosquito and toss them out through a
window. For hours, everyone in the cinema were all taken ….
Later
on, when the film ended, all in the hall had to disperse, and people
were flooding in the narrow exit. Poor George’s mind did not yet
recover from the mood of the movie. His walking style, body posture
and the tone of his voice had been quite arrogant. And at the narrow
exit a certain guy stepped on his shoe which was totally
unintentional. George now turned wild,
“How
dare you!” He shouted.
“Sorry
my brother,” replied the guy, pulling his handkerchief out of
his pocket.
Then,
the guy bowed to clean George’s shoe. But, George did a great
mistake, while the guy was cleaning the shoe, he attempted to crush
the innocent man’s back like a cockroach. Now the people that had
been leaving the hall became a spectator of a street theatre.
The
guy staggered for a while and controlled his balance. Then, he
picked George to the skies, spread him on the ground… shot him on
the space—in short did everything to him. “I remember his eyes,”
professor said and added that, “that begged us to spare his life.”
Alas
poor George!----the power of film withdrew George into fake self, the
power of a good punch… brought him back to the real self!
Let
this writer share with you a sentence from Nigerian mass
communications expert, Bello
Semiu, which he got in one of his articles. It says, “Film
is considered to be an important art form, a source of popular
entertainment and a powerful method for educating and indoctrinating
citizens.”
Film
in Africa, obsession with the west
Film,
as a powerful popular art and instrument of mass communication, has
served and is still serving only section of the world. This is not to
say that the private sector does not spend in Films in Africa. The
industry is pretending to grow, to the knowledge of the writer. This
is so because it is just a bad imitation of the Western world—this
could be translated in terms of costumes, cosmetic, setting, conflict
development and selection, and etc. Thus, a great deal of wealth
looks like being lost without serving a defined purpose.
In
the first place, most Hollywood films shouldn’t be taken as
examples for Africa. This is due to their irresponsible portrayal of
Africa as a savage land, and its people as ruthless. Good example of
such film would be King
Solomon’s Mines (1985),
an American version filmed in Zembabwe. In the film Africans are seen
cooking “delicious soup” putting white people alive in a big
bowel. Not only that, Africans are portrayed doing all kind of evils.
This is crime committed in broad day light on Africans, which
generations could not forget.
Most
Hollywood stories filmed in Africa or elsewhere about Africans
‘championed’ in humiliating the entire black society.
So
what is it, Nollywood is copying? What is it out film makers in
Ethiopia trying to do? Are they overcoming, to their capacity, this
situation or reinforcing it?...
Second,
we have handful of stories to tell, and have a lot more lessons to
educate the millions of African youth. Our own ways of doing things
are good, and if there are points of improvement in our culture, it
is we who should worry about that.
This
being the case, it would be hard to say that countless of films
released day in, day out in Africa are representative of our culture.
The film directors also seem to focus on how much they get rather
than how much they give to their people, without ignoring few
directors who are doing their best.
Quite
many of the films released in Addis Ababa, for instance, raises the
blood pressure of any critical viewer/listener. Most, if not all, of
the films represent a so called upper class: with well furnished
homes, brand new automobiles, fashionable western cut clothes…to
make matters worse, in most of the films the conflict development,
dialogue, and the overall story closely relates to one of the
Hollywood films. One can listen direct English expression in Amharic;
expressions like Oh my God; what’s going on; I can’t live
without you; do something… are common.
If
we see the cosmetics; the wigs women’s wear, fake nails, lipsticks,
fake eyelashes, applications, skin bleaching powders, creams…are
few to mention. This may prove that most film makers in
Africa/Ethiopia do not want actors/actress to have an African look.
It also would not prove this writer wrong, if he says most film
makers in Africa/Ethiopia are inherent victims of Eurocentric
attitudes.
One
could argue that in a country where no college or university dedicate
at least a certificate level training, it would be untimely to
criticize Ethiopian films. Yes, that is true, the films which are
projected in our cinemas, a great deal of them, are amateur’s
works. Yet, it is unsafe to conclude that all fouls we observe in the
films are sourcing from amateurism on many accounts. We have senior
guys who have good academic life and rich experience at least in
theatre and literature for instance. The question is: where are those
guys? What are they doing?...
The
thing is most professionals who could contribute to the sector are
taken by two waves—globalization and capital accumulation, this
writer believes.
About
the former: Ritzer George has a figurative explanation on how
globalization affects the way we live and do things. He coined the
term McDonaldization in his text “the McDonaldization of Society”.
“The dimensions of McDonaldization Ritzer noted include,
efficiency, predictability, calculability (or an emphasis on
quantification), and control (especially through inhuman
technologies)”. Ritzer says McDonaldization is "a largely
one-way process in which a series of American innovations are being
aggressively exported too much of the rest of the world".
So
in African films and particularly in Ethiopian we notice that. The
directors, scriptwriters , producers and actors model Hollywood in a
bad way.
The
parable of Plato
This
Plato’s example about reality. In Plato’s prisoners chained and
fixed to see only a wall, and had no chance to turn their head, see a
light on the wall coming from a fire behind them. They cannot see
real light outside since they stayed there from childhood. And this
light they see copy of the real light, not the real light. All
existence for Plato is like this. There is the universal and eternal,
and we are copies, bad copies. For him, therefore, artist is a
copier of a bad copy. Is so, what could be our film makers? A copier
of copy of the bad copy?...
About
the latter: market is very important in the film industry. However,
our film makers consider that they can reap more harvest when they
give the people copy of “the copy of bad copy”. However, they
can fill their barn well if they focus on the day to day life of the
people. Art is a mirror that reflects life back to the watcher. The
watcher would be shocked when he/she sees something other than
himself in the mirror.
To
this writer, the resources need not be wasted for issues which never
define us. We have bulk of matters to confront. For that, films are
big hands. Therefore, as we worry much to sectors like agriculture,
infrastructure … the film industry is also a key issue and a key
sector. What is more, our education sectors should open their eyes…
professional associations, media and all pertinent bodies seem to
have dozen of works waiting on the table. If you are reading this
article and can do something about it, do not hesitate,
this
reality could be altered.
We
need to see our images, our identity and overall our culture in the
African cinemas. We need to see African symbols, riddles, proverbs
and all other folks. It is clear that Africans generally are defined
in Orature ( a literature that could be sung, told, danced…). We
have a different history and future as a society, and these things
must come on the screen.
Shall
I conclude this piece sharing few words of an expert on African
cinema, Erna Beumers. This writer has found it so telling, ‘I am
convinced that the power of culture and development is in a nation
being aware of its own identity. An identity of their own [African]
can only develop by creating and watching their own images’, you
may goggle the rest in www.powerofculture.nl.
Ed.’s
note: The writer is attending his graduate studies at Addis Ababa
University Center for African and Oriental studies, specializing in
intellectual history of Africa and Cultural studies. He may be
contacted @ workuasfaw.asfaw@gmail.com