Act of one greedy could despair many
BY WORKU BELACHEW
Genre: Editorial
Published on 4th April on The Ethiopian Herald
Unfair and greedy trade practice is a
huge burden to consumers. However, sooner or later, business that
relays solely on making money, ignoring all social responsibilities,
gets itself in a deadlock. To understand this, one could not be
expected to refer studies decorated with bars and charts. A simple
observation of most businesses that entertain a short lifespan, due
to lack of scientific trade system, would be enough. As anyone could
agree, such business owners' ultimate aim is not securing genuine
profits, rather revealing their inhumane character. Business entities
and individuals of such type do anything abusive so far as it
quenches their desire for accumulating money. Their venomous
practice creates too much burden to the community challenging its
very survival. We have only few, very few, in the business community
who lives by the sweat of their own brow meeting customers'
satisfaction.
The price hike which is escalating
almost on a daily basis, challenges the survival of consumers. Take
the price of Teff,
a staple food of majority of Ethiopians. Plainly speaking, the net
salary of a fresh degree graduate is far less than a price of a
quintal of Teff.
How can one endure the cost of a locally and largely produced cereal
which is almost equal to the sum total of two fresh degree graduates
monthly salary? This is nonsense by anyone's standards. Likewise,
the cost of most food commodities has already become beyond one's
imagination.
When we see the price of imported
basic consumer goods, the scenario becomes even worse. Take clothing
for instance, a civil servant cannot buy quality clothes with his/her
own salary which may range between 800 to 5,000 where the majority
falls in between. Due to this, most people have to save money for
long time to respond the question of clothing. This is so terrifying.
There is a cruel virus which is
infecting most in the business community and spreading fast: “short
cut”. Individuals infected by a “short cut” virus always dream
to surcharge consumers by every means possible. Their egocentric
attitude tell them that Rome was built over night. But, it is unsafe
to conclude as they always fail to materialize their dream. In short
time, most of them own skyscrapers, luxurious automobiles
and the likes. However, the reality on the ground proves that their
greed is driving the majority to desperation.
One dare say that profit margins
these days have been kept below ground. Is it hyperbolic to say 'no
one except God knows the profit margins'? Some would go as far as
securing a 700 per cent markup
per commodity. In countries where ethical trade system functions
well, traders would not get over 10 per cent net profit. But, the
maximum markup
is said 20 per cent, and when one gets the maximum per percentage,
they call such individuals or companies “butchers”. No word can,
therefore, express traders in this country that make over 700 per
cent net profit!
Several reasons complicate our trade
system and account for its unhealthiness.
Low awareness about healthy trading could be one. Most whole sellers
or retailers have engaged in a kind of business just to collect money
as much as they can. They do not have a clear understanding to what
extent their practice impacts the community. Due to that, some just
rush to attain their brute aspiration. But, with no doubt, their
business is a short lived one. Increasing demand also plays a major
role. No confusion, if consumer “A” ignores a commodity, consumer
“B” will soon come and take it. Accordingly, the traders have
also fossilized a mentality as their goods would not be wasted. A
third reason for the rising hike can be our investors choice. It is
clear that most would like to build skyscrapers and collect rent with
no extra fuss or engage in importing luxury goods and distributing
them here to get a quick return, for instance. That is, in fact,
their right. But, for the good of the society, if they engage in
other sectors such as manufacturing, agriculture ... the advantage is
double and triple. That could be in stabilizing the market by
satisfying increasing demand for basic consumer goods, in curbing
unemployment and the likes.
In a nutshell, the issue under discussion demands lots
of efforts from every stakeholders before the hiking goes to an
unmanageable stage. It could be: better enforcing the trade practice
and consumers' protection law, educating the business community
about its responsibilities, taking strict measures on individuals
that deliberately limit production or hoard commodities and so on. In
line with this, we have a holiday that most Christians celebrate in
the coming weeks. And there would be plots to rocket cost of
commodities such as onion. Thus, relevant bodies need to prevent such
mess in advance.
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